Trello is a web-based project management application that allows collaboration and organization for projects of any size. But, a large group of the people who use Trello doesn’t actually utilize the app for their professional work, but instead, use it for their personal projects at home. This campaign exposes how unfinished projects haunt the people who start them. Whether they are sitting idle in the garage or on a perpetual “I’ll get to that later” list, Trello helps you plan and execute your project from start to finish.
Copywriter: Celia Hardick
Art Director: Jake Leber
2017 Austin Addy, Student Bronze in Art Direction