In 2022 Southeast Toyota wanted to make entirely fresh campaigns for three of their most popular vehicles. My partner and I concepted, presented, and sold through the larger platform idea for RAV4 called "There's a RAV4 that." which focused on all the niche scenarios where your RAV could save the day. It was a pleasure to be part of an awesome team on such a massive production, since we bundled three cars, capturing broadcast, online videos, social videos in multiple ratios, and digital stills.
Creative Team: Matt Christmas, Mo Lockard, Kevin Breen, Nicole Narvaez, Jake Leber